Canadian academic institutions help students pursue academic excellence, discover innovations in research, grow intellectually as individuals, develop self-sustaining skills and learn how to make a positive impact on our world. Post-secondary institutions invest significant portions of their recruitment budgets trying to engage 16 and 17 year-olds with concepts that centre around these lofty ideas. When …
With keywords and Niche Topics covered, your next step is to make sure you understand backlinks. Backlinks are links from other websites that lead to yours. Google has made thousands of changes to its algorithm, but backlinks remain one of its most important ranking signals. Each backlink essentially serves as a vote for your website …
When most people develop an SEO strategy, they are quick to think of developing thoughtful keywords and coming up with a plan that emphasizes good backlinks. So often, we forget one of the most important aspects of SEO, User Intent. Put simply, User Intent is the goal behind a user’s search (not necessarily the search …
When you think of your brand, you might think of your logo, colours or the typefaces you use. These are all part of your visual brand, but have you ever thought about how your brand actually speaks to your customers? Fifteen years ago, the average consumer interacted with a brand at two touch-points when buying …
Your marketing message is communicated by more than the words you choose. Art and copy come together to form your creative message (with strategy at its core, of course) along with a host of other features that work like a symphony to make your brand sing in tune. When creating a unified marketing message, even …
The not-so-hidden agenda for every B2B brand is driving sales. That agenda works well for the brand, but what’s in it for the buyer, current clients or employees? The most productive B2B brands demonstrate that they put their audiences’ interests first. How does your B2B brand demonstrate that it cares? Do you share what you …
What are Keywords? Keywords are ideas and topics that define your content. More specifically, they’re the words and phrases that people enter in to the Google search bar. Everything your piece of content is made up of (images, videos, writing, etc.) make up your primary keywords. That said, if you’re thinking of loading every …
When people consume written information, they’re likely to retain 10 percent of it. If an image is paired with that same information, people retain 65 percent. Today’s branding environment is more visual than ever. Photography plays a huge role in attracting attention and delivering information that sticks. If you want your brand’s content to be …
Pictures speak louder than words, but sometimes it takes an illustration to really turn up the volume. Using art and copy together can explain and clarify even the most complicated ideas. Illustration can simplify concepts in ways that photography cannot and create interest in new or unknown subjects while maintaining coherence with your brand. Not …
Where’s the beef? Think different. Just do it. These three sentences shouldn’t make sense in sequence, yet they make a point beautifully. They are creative ideas. Ideas that have fused themselves to popular culture, across generations of consumers. Creative ideas are priceless. They deliver a bigger return on investment than any insightful data set, analytic or metric …
