We’re deep into summer, the sun’s out in full force, and we’re all looking for fun ways to beat the heat and have fun with our friends. As any veteran of a backyard bro summer hangout will know, your options for activities mainly come down to two: beers or sports. These two tend to go …
At the dawn of the last decade, a few Silicon Valley companies came together with a crazy idea: “What if we designed an office that people actually enjoyed working in?”. Ten years later, offices with ball rooms, ping pong tables and slides were popping up everywhere. “Collaborative” or “Creative Workspaces” are used by companies like …
“I’d like to buy the world a Coke” “Stuck on Band-Aid Brand” and “I wish I were an Oscar Meyer wiener” are some of the most indelible earworms that not only promoted sales but became aural pop culture icons of their time. Lately the use of jingles in commercials has waned to the point of …
The Death Knell has Rung for the Jingle. Here’s why. Read More »
When Google makes a change, the whole world follows. Or, in this case, nofollows. In early September, Google announced they’re changing how they identify nofollow tags starting March of 2020. That’s right. One of the most fundamental aspects of SEO is changing. This is something all marketers need to recognize and understand. To better understand …
When sales and revenues are headed in the wrong direction, cost-cutting can seem like a prudent measure. We’re here to say that marketing is one line item that should be spared the knife. Letting audiences know why they should buy from you rather than your competition is precisely what you should be doing when your …
You aren’t just building a brand, you’re building trust. When your audiences are aware of your brand, you get opportunities to engage with them. If you provide a surprising, engaging and delightful experience with each engagement, (providing it is consistent and aligned with your brand values), you build trust. That’s the formula. So, how do …
Whether you’re going out dancing tonight or you are judging in an 18th century courtroom, we’re sure you’ll agree that wigs make an unforgettable fashion statement. Not only are they versatile, but they’re transformative too. With wigs, any ol’ Joe or Joette can operate as a functional member of society by day and a 1950’s …
Your audiences’ impression of your company’s brand, products and services are often based on the experience of your website. Given that, how well is your website doing its job? If your site just needs a tweak or two, your content management system will allow you to do that. However, there are instances where a website …
Does your website contribute to your bottom line? Read More »
A website that sells well anticipates its visitors’ needs, is ready to provide value and has a memorable personality. Though a website will never ask, “How are the kids?”, it must emit charismatic and likeable characteristics. Why? Because your website is a member of your sales team and your sleepless sales rep must be well …
At Fifty, we’re animal lovers and real close to the Somerset Dollarama. We have a beautiful office pup named Tim and one of us owns a lizard. When an opportunity presents itself to buy a one to four dollar item that shows our devotion to critters, we pounce. In our first edition of Dollarama Discoveries, …
