High net-worth art patrons donate when they see a cause worthy of their support.

In the case of the National Gallery of Canada, the cause worthy of support is a compelling vision and the price tag required to bring that vision to life.

Play Video

Intellectually and emotionally inspiring videos allowed the NGC leadership team to express their vision, passion and need for support.

Visitors to the NGC website see Canada’s expansive art collection and the behind-the-scenes activities that ensure that all Canadians can enjoy it.

The NGC video presents the NGC’s expansive art collection.

The NGC video provided insight into the complex and careful world of NGC conservators.

Video audiences developed an appreciation for the effort and vision invested in every NGC exhibit.

41% of consumers say they trust companies that educate them about features and benefits.

Demonstrating the value of Canada’s national art collection for all Canadians ignited the passions of art patrons.

Insight into how the NGC collects, curates and preserves Canada’s art collection makes a persuasive case for support.

Works from the Contemporary, European, Canadian and Photography collections help visitors appreciate the scope and diversity of art at the National Gallery of Canada.

Peers inspire peers. A members’ only section fosters that inspiration.

The best influencer marketing campaigns are organic and do not look like advertising.

Partner Team:
Fifty and
Inkline Media


Persona Definition
Customer Journey


Conversion Mapping

User Experience

Web Editing
SEO Writing

Web Development

WordPress Development
CMS Training
Quality Assurance and Testing
Launch Strategy

Video Production

Art Direction
Post Production