What you can measure matters just as much as what you can’t.
With digital media it’s easy to get swept up in metrics, but what do impressions matter if they don’t leave one themselves?
Of all social platforms, consumers engage with branded videos the most on Facebook (49%).
The Ottawa Food Bank’s Christmas Facebook campaign shared the story of six incredible individuals but more importantly, significantly increased online donations from the previous holiday season.
Facebook was the rational choice for an emotional campaign dedicated to motivating donations and raising awareness of the good the Ottawa Food Bank does for the community.
Showcasing the poignant stories of the Ottawa Food Bank clients left a lasting impact on its viewers that was measurable to boot.
Social media has become the most popular content marketing tactic reported by 90% of B2C businesses.
Our social media campaign directed viewers to a landing page that informed them before clicking the donate button.
It also informed us of the steady web traffic the campaign created.