Association brands put their members first. Their websites should do that too.

Satisfied members are the lifeblood of a successful association. When members feel they are getting value for their fees, they renew their memberships.

CWRA’s website acknowledges their association’s value starting with an intelligent and engaging portrayal of the importance of effective water management.

CWRA members appreciate being able to learn, network and find career opportunities all in one location.

The user experience for CWRA members includes compelling photography, intelligent design and subject matter-sensitive copy writing. Navigation hierarchy prominently positions online registration, links to grants and bursaries and provides an efficient way to remain engaged at a federal, provincial and municipal level.

Understanding diverse audience needs, interests and expectations ensures an effective user experience for each audience group.

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

CWRA members can register (and renew) easily for annual membership and conferences.

CWRA members can find a broad number of helpful industry resources.


User Personas
Customer Journey


Conversion Mapping

User Experience

Web Editing
SEO Writing

Web Development

WordPress Development
CMS Training
Quality Assurance and Testing
Launch Strategy