If you are a sales-driven organization chances are you think a lot about revenue. And while your sales team may be all about numbers, your marketing team needs to be all about feelings—your audiences’ feelings. Sixty-five percent of customers are lost because of indifference, not because of mistakes. How do you find out how your …
Talk to your customers about their feelings. Your sales will climb. Read More »
Fifty proudly partners with Dwayne Brown as its photography cohort. Dwayne’s been a corporate/commercial photographer for 35 years and has told visual stories for many sectors including, healthcare, education, culture, technology, professional services, social enterprises and more. Fifty asked Dwayne to tell us what makes a good brand photographer in 2019. Here’s what he had …
Having a smartphone doesn’t make you a good photographer. Read More »
A brand is more than a logo. A brand is an idea. It’s a living, breathing organism that requires care throughout its life. From conception onward, you must ensure that every brand interaction with your consumers is consistent. That includes how your staff answers the phone, the way visitors scroll through your website and the …
