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Tag: Communications

Beware the marketer’s paradox.

Why spending money on marketing is a smart thing to do, especially when revenues are trending downwards.

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Your words say more than you think.

How to communicate your message more effectively by choosing the right font.

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Illustrators help you say more by saying less.

Illustrator Lori Langille makes her case on how to work well with those in her profession.

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Stop people from messing up your brand.

How a brand guideline protects the investment you’ve made in your brand.

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