How will you please your stakeholders?
How will you increase sales?
How do you define your product or service to your consumers?
When is the best time of year to engage your audience?
How much can you spend?
How many months can your budget allow?
What do they care about?
How will you reach them?
What media gets their attention?
Where do they spend their marketing budget?
How does your brand rank in comparison?
How does their audience feel about their brand?