Does your brand need a wee spank or the full whack? Is your brand inspired or just tired?

How maintaining your brand is like owning a car.

As most already know, it is very important to keep up-to-date with vehicle maintenance agreements and make sure your car has regular tune ups and adjustments in order to keep it in good working order.

If you fail to keep up with the maintenance on your car, it will slowly fall into disrepair and lose its' value, accelerating over time.

How this affects you is; the longer the problems continue to grow, the more complicated and costly the job is to correct the ensuing damage. At some point it could eventually cost more to repair the car than it's actual market value.

And this holds true for your business and your brand image. Perhaps, we should all take a page out of Mr. Shell's book as he has been brand spanking for years. See below.