OTTAWA
FOOD BANK

SOCIAL MARKETING

TO REMIND PEOPLE OF THOSE WITH LESS, WE CREATED A NEW ONLINE PRESENCE. WE DEVELOPED CAMPAIGNS
TO BE UNEXPECTED AND COMPELLING,WHILE GIVING A CLEAR CALL TO ACTION.

Why Fifty?
Reaching an audience requires unconventional tools. Like a stack of paper plates, chilly volunteers and hundreds of telephone poles.

Ottawa Food Bank
Ottawa Food Bank
Ottawa Food Bank
Ottawa Food Bank

SOCIAL MEDIA FOR SOCIAL MARKETING

The Ottawa Food Bank’s #fillplates campaign used Instagram, Twitter and Facebook to attract new donors. Hundreds of selfies, including one from Mayor Jim Watson, proved the campaign a great success for increasing awareness.

WINTER OF OPPORTUNITY

Almost half of North American charities receive most donations between October and December. Fifty leveraged the seasonal donor mindset with a creative campaign that resulted in the highest fundraising levels ever for the Ottawa Food Bank.

POWERFUL VISUAL PERSUASION

Fifty developed a campaign for the Ottawa Food Bank that was 80% visual messaging combined with a strong call to action. This quickly turned into their most successful holiday fundraising campaign to date.

COST EFFECTIVE CREATIVE

96% of Ottawa Food Bank donations are turned into food purchases. Fifty’s cost-effective, grass roots campaign used 3,000 volunteers to deliver the highest level of cost-effective donations achieved by the Ottawa Food Bank.

Why Fifty?
Sometimes it takes an empty fridge to fill plates across the city.

Hunger awareness campaign
Holiday donation campaign
More Social Marketing Work

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