The Ottawa Food Bank’s #fillplates campaign used Instagram, Twitter and Facebook to attract new donors. Hundreds of selfies, including one from Mayor Jim Watson, proved the campaign a great success for increasing awareness.
Almost half of North American charities receive most donations between October and December. Fifty leveraged the seasonal donor mindset with a creative campaign that resulted in the highest fundraising levels ever for the Ottawa Food Bank.
Fifty developed a campaign for the Ottawa Food Bank that was 80% visual messaging combined with a strong call to action. This quickly turned into their most successful holiday fundraising campaign to date.
96% of Ottawa Food Bank donations are turned into food purchases. Fifty’s cost-effective, grass roots campaign used 3,000 volunteers to deliver the highest level of cost-effective donations achieved by the Ottawa Food Bank.
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