Obasan
CONSUMER BRAND
OBASAN OFFERS CUSTOMIZABLE, HIGH-QUALITY ORGANIC SLEEP SOLUTIONS.
FIFTY UNDERTOOK A FULL RE-BRAND AND POSITIONING, TOUCHING EVERY ASPECT OF INTERNAL AND EXTERNAL COMMUNICATIONS.
STRATEGY THAT SELLS
Obasan has a physical showroom that is located on Ottawa, but Obasan customers hail from all over the world. In order to provide adequate sales support for Obasan product sales, Fifty helped create an online store that effectively mirrored the brick and mortar version.
ADAPTIVE AND CONSISTENT
Consistently across all mediums, Fifty applied similar brand and product story treatments to web, video and in-store signage. All materials visually supported the Obasan brand platform tagline— “Sleep well. Live well”, also developed by Fifty.
STAYING CURRENT
Fifty built an entire e-commerce solution which allowed customers to customize the firmness of their mattresses. Obasan customers can select their mattress type, size and finish the process with an Obasan sleep expert in-store or over the phone for a fully customized sleep solution.
LONG FORM STORYTELLING
The best way to achieve good sleep is to learn how. To teach Obasan mattress owners how to get better sleep, Fifty wrote The Secret to Sleeping Well – a book that teaches the science behind sleep and how to apply it every single night.
