National Gallery of
Canada Foundation
Cultural
THE NATIONAL GALLERY OF CANADA FOUNDATION NEEDED A WEBSITE THAT WAS EASY TO NAVIGATE
FOR THEIR CURRENT AND POTENTIAL DONORS TO JOIN THE FOUNDATION. SO, WE DID JUST THAT.
INFLUENCING THE INFLUENCERS
71% of wealthy donors serve on boards for causes they are passionate about. This fact drove Fifty’s online conversion strategy, which included profiling influential Foundation leaders displaying their vision and passion for the NGC.
CONNECT DONATIONS TO PROJECTS
70% of prospective donors want to make a difference, but only if it’s cost-efficient. To demonstrate impact and intelligent management of funds, Fifty showcased visionary NGC projects, collections and staff expertise alongside nationally valued outcomes.
MAKING THE BUSINESS CASE
93% of high net worth donors give, based on a family strategy. Fifty’s content strategy for the NGCF included interactive maps that pin-point touring art shows and speakers across Canada, demonstrating their deep commitment to a national mandate.
PROVING OUTCOMES
Fifty’s content development strategy focused on profiling NGC art experts, collections and behind the scenes work towards acquiring and preserving art collections for Canada. This direction illuminated the significance of the National Gallery of Canada and the need for increased funding.
