Fifty produced the entire MyQuit brand in both official languages. From branding, print and web to video, radio and a successfully launch campaign.
Over the course of 12 months, Fifty evolved the MyQuit program concept and developed an entire brand including logo, website, program materials and advertising.
Collaborating with 7 different health sector stakeholders Fifty successfully built consensus at every stage through efficient and empathetic project management processes.
The MyQuit program received an overwhelming amount of interest after launching with more participants than spaces available within 3 weeks.