Lakehead
University

BRAND DEVELOPMENT

WE REVIEWED LAKEHEAD THROUGH A COMPETITIVE ANALYSIS, RECRUITMENT STRATEGY, AND DEVELOPED
A NEW VISUAL IDENTITY AND MESSAGING THAT EXPRESSED THE BRAND IN NEW AND MEANINGFUL WAYS.

150 ONTARIO UNIVERSITIES. 1 UNIQUE POSITION

Fifty uncovered what makes Lakehead University unique in comparison to the other 150 University brands in Ontario through process, research, brand strategy, development and implementation.

BRAND RELEVANCE

The Fifty team articulated what made the Lakehead brand relevant to both academics and 17-year-old high school students. The team successfully balanced the needs and ideas that communicated their unique offering to post-secondary education.

THEORY AND RELATIVITY

Fifty put theory to practice and developed the entire Lakehead brand. The rebrand included a redesigned logo, tagline, viewbook, recruitment campaign as well as team uniforms, hats and water bottles.

ACADEMIC SECTOR EXPERTISE

We’ve worked with clients like Carleton University, University of Ottawa, Elmwood, Algonquin College and the Ottawa-Carleton Catholic School Board. We leveraged our education sector experience to develop every aspect of the Lakehead brand.

Why Fifty?
The internet is a powerful tool. Our creative is that power pack thing you plug in behind the tool.

Lakehead University
Lakehead University
Lakehead University
Lakehead University

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