Consumer

Shoppers seek an “experience” when they shop. If a product doesn’t deliver even a few fireworks, shoppers just walk on by.

Whether a consumer is shopping in a store or on their phone, they want an engaging product experience. Intriguing product positioning, bold branding and uniquely inviting packaging tells a story that consumers want to hear.

Label shape must compliment the packaging shape.

County Cider is a family-run business that creates outstanding hand-crafted ciders. The packaging experience tells that story.

To compete on LCBO shelves, County Cider packaging highlights unique fruit flavours and the painstaking handcrafted production process. A powerful visual experience attracts consumers and drives them to choose County Cider over other brands.

delivers a contemporary view of a traditional production process that results in a high-quality product experience.

County Cider brand colours communicate “brand family” while identifying fruit flavour differences across the product line.

Colour palette plays a critical role in delivering a comprehensive brand experience.

An intelligent visual hierarchy leads the eye through package information in an intentionally ordered sequence.

An intelligent visual hierarchy leads the eye through package information in an intentionally ordered sequence.

Up to 40% of consumers change their minds at the point of purchase because of something they see.

Research

User Personas
Customer Journey

Advertising

Creative Strategy
Design
Copy Writing

Package Design

Package Design
Product Line Design

Point of Sale

Point of Sale
Design
Copy Writing