If that’s the case, include projections based on your metrics so you can back up your success.
Maybe they mostly care about the image of the company and how it positively reflects on them. What boss doesn’t want to look good?
Your boss might be the type of person who wants to dot the i’s and cross the t’s themselves. If so, make your presentation open ended and treat it as a conversation and collaboration to get that sweet sign-off.
Your boss wants the numbers to go up, big time. Focus on how your ideas will multiply numbers from previous years. Support your marketing strategy with a clear measurement strategy.