How to get your good ideas approved and produced.
There is one audience you might not be considering.
They are closer to the product than anyone else and have the most influence on its success. If you’re the marketing manager – that audience is your boss.
Trying to sell marketing ideas is no easy task.
You’ve done your due diligence. You’ve hired an agency to produce your ideas, and now you need the go ahead from the corner office.
Don’t think it’s any different than trying to sell to your actual target.
You’re face to face and you want the person who signs off on your plan to buy it. Here’s what you should consider:
